- Created on Thursday, 23 August 2012 12:20
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After successfully delighting consumers with the refreshing taste of Minute Maid Orange, Mango and Apple flavored juice drinks, Coca-Cola Sri-Lanka announced the launch of the fourth variant – Minute Maid Mixed Fruit flavoured juice drink, today. The launch further strengthens Coca-Cola Sri-Lanka’s diverse product portfolio, comprising of home grown and globally available sparkling and Still products. Minute Maid Mixed Fruit was launched by the Marketing team of Coca-Cola Beverages Sri Lanka Limited.
The main guests at the occasion were Abhishek Jugran, Country Manager, Sri Lanka and Maldives, Coca-Cola Far East Limited and Saumindra Bhattarcharya, Country Manager, Coca-Cola Beverages Sri Lanka Limited.
Minute Maid Mixed Fruit is a flavoured juice drink, packed with the goodness of Mango, Banana, Papaya and Guava, and is being made available in a 200ml glass bottle at an affordable price of Rs. 45. Minute Maid is the world’s leading juice and juice drinks brand and has a range of beverages worldwide, including Minute Maid 100% Juice, Minute Maid Light, Minute Maid juices and blends, Minute Maid pure squeezed etc. Each range of Minute Maid has a variety of flavours and pack sizes that offer consumers a wide portfolio to choose from.
Commenting on the launch of Minute Maid Mixed Fruit, AbhishekJugran - Country Manager, Sri Lanka and Maldives, Coca-Cola Far East Limited said “After the success of Minute Maid’s Apple, Mango and Orange flavours, we are very happy that we have been able to launch the Mixed Fruit flavour in Sri-Lanka. The choicest fruit, combined with delicious taste, makes this a great option for a beverage. We hope that consumers enjoy the taste of the new Mixed Fruit flavour”
The campaign for the brand builds on Minute Maid’s global communication – ‘Made with Nature’. The launch is supported by an aggressive consumer activation program including TVCs, Out-of-Home media, road shows and extensive experiential sampling sessions.