Leo Burnett among Top 100 Creative Ideas in the World
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- Published on Tuesday, 10 April 2012 12:43
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The Sri Lankan office of the global advertising agency Leo Burnett has once again made history with its award winning short film, “Pass it on when you’re done with it“ making it into the prestigious Gunn “Showreel of the year” Report. The commercial has made an appearance in the “Top 100 Creative Ideas of 2011” rankings report, which compiles the 100 most creative pieces of advertising from the industry, globally.
In the 2011 Gunn Report, Leo Burnett Worldwide scored multiple wins in seven categories, including “Most Awarded Agency Networks in the World,” “All Gunns Blazing,” “Number of Offices Contributing to Creative Reputation,” “The Most Awarded Commercials in the World,” “Most Competitive and Future-Facing Agencies” and “Top Print Campaigns of 2011.”
The Gun Report is the only independent barometer on creative excellence in the advertising world and has been the source of industry ranking since 1999. Furthermore, Donald Gunn, the founder of the influential Gunn Report announced that Leo Burnett is the Creative Agency Network of the Year in Asia Pacific for 2011 at ADFEST 2012 which just took place in Pattaya. Additionally, with an impressive medal haul of 46 Lotus’ which included a metal won by the Colombo office, Leo Burnett was a very close second to the network of the year title.
The runner ups for the Asia Pacific Creative Agency Network of the Year category in The Gunn Report include BBDO in second place, Ogilvy in third place, DDB in fourth place, while Dentsu and JWT jointly occupy the fifth spot. The Gunn Report 2011 was released earlier last month, Gunn debuted the Asia Pacific set of results during his seminar session at ADFEST 2012 this week.
The company adopts a philosophy named HumanKind which helps brands to move forward with its simple and singular approach of putting a brand's purpose at the centre of communications to truly connect with people. This approach has empowered and energized the company across the world and importantly in Asia and very specifically in Sri Lanka to be at the forefront of the advertising industry, sweeping awards and acclaim for its work and campaigns has stated Jarek Ziebinski, President of Leo Burnett Asia Pacific
