- Published on Monday, 23 April 2012 05:32
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Leo Burnett Solutions Inc. the Sri Lankan office of the globally recognized network dominated the Goa Fest advertising award festival by winning four coveted metals in a cross section of categories, for its clients Cargills Ceylon, Akzo Nobel – Dulux and the Sri Lanka Eye Donation Society (SLEDS) last weekend in Goa.
The internationally recognized TV commercial titled, "Pass it on when you're done with it" created for the Sri Lanka Eye Donation Society (SLEDS) again continued its international winning streak at Goa Fest, it won the toast of the evening winning Silver in the Best of South Asia category as well as a Bronze metal in the Social Service category. This commercial received a standing ovation from the 1000 plus attendees at the festival. This commercial aptly titled “Pass it on when you’re done with it”, shares a compelling story which has won the hearts of juries at Adfest, Spikes, Effies and now at Goa Fest.
This film has had an impact on millions of Sri Lankans who have heeded the call and responded to the plea with an unprecedented response of over 5,000 calls requesting for donor applications. In the online media environment, this communication has surpassed all norms in Sri Lanka with YouTube alone generating over 238,693 YouTube views and the filmlet is shared in106 countries. This campaign has also moved global audiences who are volunteering to donate their eyes.
Leo Burnett’s exceptionally innovative poster campaign to launch KFC’s home delivery service also received a Bronze metal in the best of South Asia segment. The perfect crafting of the poster and its simplicity were noted by the jury when awarding the KFC poster campaign its bronze metal.
Another innovative communications idea to win a Bronze metal in the Ambient Category was the Dulux ‘Washable Walls’. An activation conducted during the Cricket World Cup 2011 to demonstrate the versatility of Dulux ‘Three in One’. This activation transformed regular walls into score boards during the semi finals and finals of the World Cup. The freshness of this idea was recognized by the metal it was awarded.
Commenting on this success the agency’s Chief Creative Officer Sachin Ambekar stated “It is an honor to be recognized by our peers for the work which we produced. These four metals awarded by a discerning Indian jury is a rewarding reinforcement for the passion we have for our work.”
Chrishani Kotelawela the agency’s Chief Operating Officer, Leo Burnett Sri Lanka, who received the award said, “I feel really proud not just for Leo Burnett Sri Lanka but for the advertising industry in Sri Lanka when the ‘Pass it on’ commercial received a standing ovation. It was personally a gratifying moment for me”.
“Gaining recognition for our work is important for our pursuit of being the leading creative agency as it reinforces the path we are pursuing is the right one. Winning four metals in four categories for three clients establishes that we at Leo Burnett have the breadth and depth to meet the growing needs and demands of Sri Lanka marketing communications industry. I am grateful to each of the clients who had faith in our ideas and the agency team for their exceptional work” said Ranil de Silva, Managing Director Leo Burnett Solutions Inc.
Leo Burnett Sri Lanka was able to once again make its mark in the region by winning four coveted metals for three diverse clients in four different categories. This reinforces the agency’s ability to build powerful brands and meaningful partnerships with its customers. This recognition further reinforces the agency’s creative supremacy as Leo Burnett has won metal at the Spikes, Adfest and now Goa Fest for its work. This places Leo Burnett ahead of the rest due to the agency’s ability to produce compelling ideas which engage with its consumers to deliver gratifying results.