- Created on Thursday, 12 September 2013 14:19
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WMS 2013: to explore Brand Marketing as a Social Equalizer
World Marketing Summit (WMS), brainchild of marketing guru Professor Dr. Philip Kotler, will see some of the most innovative minds from various industries coming together to explore ways to achieve the UN’s 8 Millennium Development Goals (MDGs) by integrating brand marketing with affirmative action as a solution to tackle socio-economic issues on a global scale.
The Summit will be held from September 28th to 30th 2013 at Putrajaya International Convention Centre (PICC) in Malaysia. The 3-day, dialogue-filled, “think-tank” congregation of minds will potentially reshape global brand communications and corporate responsibility for good.
Thanzyl Thajudeen, Founder of Istiqaama, the Supporting Communications Agency for WMSM 2013, stated that Sri Lanka is a country that has exhibited a tremendous achievement in its MDGs which were set back in the year 2000. ‘‘Today, Sri Lanka has eradicated extreme poverty, promoting education, equality and achieving environmental degradation through the MDGs, with a marketing recipe strategized around science, technology and innovation.’’
‘‘The WMSM 2013 will share a vast depth of knowledge in reshaping and nurturing corporate responsibility for the betterment of the society. We look forward to enjoy the participation of Sri Lankan leaders at the summit.’’
In 2010, UN Secretary General Ban Ki-Moon reported that the achievement of the 8 MDGs by the targeted 2015 was unlikely, exhorting that a paradigm shift was needed. WMS aims to leverage Brand Marketing to cement the relationship between profit and purpose, concurrently elevating marketing from a corporate tool to a social equalizer.
WMS Malaysia 2013 will achieve two goals. Firstly it will provide a roadmap on how to meet the 8 UN MDGs, resulting in a signed declaration charting marketing’s role in improving 8 billion lives.
Secondly, this is a collective representation of the world’s best marketers, sharing insights and case studies of how purpose can be injected in to a company’s DNA, elevating consumer trust in turn reducing marketing investment and maintaining the bottom-line.
The summit features a stellar alliance of thought leaders including Professor Dr. Philip Kotler; Minister Dr. Bernard Kouchner, Founder of Doctors Without Borders; Professor Dr. Hubert Gjizen, Director of UNESCO Asia & Pacific; Dr Ashok Khosla, who was Al Gore’s mentor and is Chairman of the Development Alternatives Group and "Nobel" prize winner for environment; Mrs Sara Ismail Mohamed, CEO of Al-Bashayer Investment Company; Sanjit ‘Bunker’ Roy, Founder of Barefoot College and Prince Ali Bin Al-Huseein of Jordan, Chairman of the Dream Asia, Asian Football Confederation working in concert to deliver a “Better World Through Marketing”.